DOWNLOAD OR WATCH: Check Surforeggae for the premiere of Natiruts' "Raçaman" video clip!

Keeping its characteristic of always innovating, the band Natiruts enters the digital world for good. After holding the first live reggae show broadcast over the internet, the new wave is the release of the video for "Raçaman", from the album of the same name, which will have full freedom of circulation. Surforeggae is one of the sources for spreading the new work, where users will not only be able to watch the video clip, but also download it and watch it whenever they want on their computer, or transfer it, already in MP4, to an IPod. The central idea of the action is that today’s "music consumer" public is fully in control of what it wants to watch, with no set time or place to do so. Whether on a cellphone, ipod, or established streaming sites such as Youtube, it has become clear that the final audience is now in charge, and major broadcasters, bands and other types of media need to adapt to this.

THE VIDEO CLIP

The video clip is made up of exclusive images from a good part of the recording processes for the song "Raçaman", showing the members working in the famous Transamérica studios and in the renowned Ariwa studio in London, of the legendary Mad Professor, who is one of the main people responsible for the song’s "Dub Touch". It is easy to see how the compositions flow naturally into the format everyone already knows and appreciates. The final part of the clip is made up of live performances from the "Raçaman" tour through Brazil, showing that the result of this creative process was more than positive.

DOWNLOADS

 AVI: Click here and download the AVI version. (46MB)  MP4: Click here and download the MP4 version (Zipped) .(64MB)