Fashion shows spark scandal and controversy in Jamaica! Check it out!

Green, yellow and red are no longer exclusive to the clothes worn by Reggae fans – an authentically Jamaican rhythm. Famous designers such as Cristian Dior and Damian Thompson decided to adhere to the originally Rasta fashion, of clothing with the colors of the rhythm, which behind it has different meanings.

Dancehall, a style derived from reggae, usually more uncompromised with political and social criticism, sometimes even bordering on the vulgarization of women, discrimination against homosexuality, and the trivialization of sex, seems to be the main responsible for this movement on the catwalks, according to critics in Jamaica. This movement has become very popular, and consequently, with the consumer population having increased, large fashion producers have had a good reason to create products aimed at this segment.

In Brazil today, we have music with themes very similar to Jamaican Dancehall – which seems to be very concerned with the trivialization of sex, leading children and pre-teens to alienation. Without mentioning the names of the rhythms that infest Brazilian radio stations, we can only make a comparison of some Dancehall choreographies with true “explicit live sex acts” and lyrics filled with double (or triple) meaning, just like in Brazil.

The issue has caused immense controversy in Jamaica and numerous protests from conservative groups. All we can do now is imagine what the next marketing move will be from the giants of fashion and the “music industry”.