Jamaica Nice is now every Sunday!

Well, there's no more excuse: Jamaica Nice is now every Sunday, starting at 8 PM. Traditionally our party was on Tuesdays, which is a bit of a lame day, but with this change we created an option for those lounging at home scratching and also for those arriving from a trip, ready for a revitalizing stop. The time also deserves celebration: 8:00 PM is nice, it establishes a healthy party schedule, perfect timing for those who do other things in life. Jamaica Nice is inspired by Jamaican sound system culture (read more below). It's a sound system equipped with two turntables, two CD players and two DJs (in this case, Doc Reggae and Yellow P). Not to mention the guests: check our December schedule.

PARTY LOCATION

Address: Alameda Barros, 376 - Higienópolis Phone: (11) 3824-0097. Minimum spend: R$ 10

DECEMBER SCHEDULE

The Jamaica Nice sound system features resident DJs Doctor Reggae (Otávio Rodrigues) and Yellow P. (Fabinho), two of São Paulo's sharpest dread culture researchers. Each Sunday, one or more special guests. This is December's schedule: Sunday, the 8th - Pedro Só, researcher and information dealer, former Bizz editor-in-chief, Usina do Som content director, playing rare grooves, soul reggae and rock steady. Sunday, the 15th - Black Alien, ex-Planet Hemp, vocals and toast on Reggae B., with creative performances over dub bases. Sunday, the 22nd - Cave Man (a.k.a. Ricardo Lancellotti), musician, researcher, ex-founder of bands Pacíficos da Ilha and Nomad, one of Brazil's first toasters.

A BRIEF ON SOUND SYSTEMS

Nowadays, when reggae gets confused with forró and brega, it's worth marking the differences Sound systems emerged in Jamaica in the 60s, along with reggae's development. The name says almost everything: sound system. More than "background music", a sound system is an attraction, an event. DJs (or selectors) exchange and pass on valuable information, play rare and exclusive records and stimulate guest improvisation (toasters) at the microphone. And other things we can't disclose, of course. It was through sound systems that reggae changed Jamaican society. Through them new artists were promoted and also the libertarian culture from the ghetto (yes, reggae didn't emerge on the beach nor was invented by surfers). Still in the 60s, when Jamaicans immigrated en masse to London, the sound system idea came in the luggage. Today, for example, they are one of the main attractions of Notting Hill Carnival, the most traditional street festival of the English. Each sound system has its own team of selectors and toasters - who despite the apparent novelty of the names, are predecessors of hip-hop DJs and MCs. Classic reggae is played a lot, but especially a variation known as dub. Dub is created from instrumental versions of reggae, where the producer adds echoes and effects and emphasizes bass sounds. It is considered a work of art, a kind of "jazz of reggae". Two dub producers who made their mark in the 60s and 70s, Lee Perry and King Tubby, are globally recognized as fathers of today's electronic music. But dub, like reggae, is no longer exclusively Jamaican: much of the best production comes from the United States, Germany, Japan, Venus and Pluto. This message cannot be considered spam, because it's guaranteed by some friends we have there in Jamaica's favelas. If you don't want to receive them anymore, you're toast: we'll deliver your name to the guys there. :)