Natiruts' new video with band Melim is the world's first carbon-neutral clip. Watch!

"De Tanto Sol" (feat. Melim) é uma iniciativa sustentável graças à parceria da banda com a empresa Carbonext. "De Tanto Sol", videoclipe da Natiruts com a participação da Melim, chega ao mundo fazendo a diferença no meio ambiente. Além de cenas espetaculares em Fernando de Noronha, este é o primeiro clipe Carbono Neutro do mundo. This means that the carbon emissions generated with the production of the video were compensated with actions that prevent deforestation and, consequently, the emission of greenhouse gases. A direção é de Mess Santos. We are aware that everything we do generates a negative impact on the environment, as nature is perfect without human intervention. Mas tentamos fazer a nossa parte, sabendo que podemos fazer ainda mais", diz Alexandre Carlo, vocalista do Natiruts.

CARBONEXT

If the emission of carbon dioxide is inevitable, on the other hand, it is possible to stimulate environmental awareness and offset these emissions in the voluntary carbon credits market. A pioneer in this market, Carbonext develops REDD+ (Reduction of Emissions from Deforestation and Degradation) projects to preserve areas of the Amazon Forest at imminent risk of deforestation. The company does mapping, project management and monitoring of impact in real time, so that it can guarantee trees standing in one of the most important ecosystems in the world, essential for combating climate change. In this process, certified by international bodies, carbon credits are generated, remunerating land owners who preserved their spaces with 70% of the income generated from the sale of credits. The partnership with Natiruts happened as follows: Carbonext received the consumption details of the clip's logistics (flights, water, fuel, energy consumption, etc.) and calculated how many tons of carbon dioxide were emitted during production. Então, compensou essas emissões através dos créditos gerados com a preservação da floresta. A Natiruts deixou de emitir 2,1 toneladas de CO2 na atmosfera e preservou 10 árvores de 30 anos na Floresta Amazônica. The production of the clip also contributed to the local economy, as most of the income generated from the sale of carbon credits goes towards the development of the local population. It is very gratifying to compensate, for the first time in Brazil, the emissions of a music video, from a band that we love and that has a history of several sustainable actions. This movement certainly helps to encourage society to reflect on its role in preserving the forest and stopping the advances of the greenhouse effect. We develop projects in more than 2 million hectares of the Amazon Rainforest, protecting around 379 species of animals and plants from this rich ecosystem. A Natiruts agora faz parte disso", afirma Janaína Dallan, CEO da Carbonext. A track from the album "Good Vibration - Vol. 1", released in 2020, "De Tanto Sol" was portrayed on video during the Natiruts show in Fernando de Noronha (PE), in December last year. A turnê mundial "Good Vibration" já foi anunciada e também terá suas emissões de carbono neutralizadas. Bandas como Pearl Jam e Iron Maiden já realizaram turnês com compensação de pegadas de carbono.