Learn more about the inauguration of the new Survival!

This is the schedule for the party that takes place every Sunday. The project was named SURVIVAL, because in addition to referencing a powerful Bob Marley song, it also "survives" in its Phase #5, having already passed through other venues, now back in the most bohemian neighborhood of São Paulo, Vila Madalena, in one of the most underground venues in the region, A Torre (formerly Torre Do Doutor Zero). After leaving the DJ Club again where it all began in the Jardins neighborhood, from January to June 2002 and from September to November 2003, and also through Tramp Club in Pinheiros where it stayed from August to October 2002, and then moved to the East Zone at Cervejaria Cuba, running a two-month season from May/2003 staying until mid-July/2003 always winning over the audience and expanding to venues with greater capacity, it is one of the events with no ties to the commercial proposal that many venues of the genre use, bringing a new concept about Jamaican reggae, showing its branches that are succeeding in Europe and North America, which are Dub and Raggamuffin. The venue is nice and cozy with capacity for 800 people, a stage for shows, a mezzanine with sofas and poufs in a very cozy atmosphere, coat check, bar and parking. The proposal is to present quality reggae bands weekly. The DJ set will be led by DJ Marcello Tux. The regular audience brings together people who admire the rhythm, opinion makers and expert connoisseurs, college students, and certainly many beautiful people. The Project is supported by Surf Wear Hot Water, a large network of surf shops spread across the best malls in São Paulo, and Smoking, the traditional rolling paper known as "seda". Promotion will include 20,000 flyers per month and 50 A3-size posters and will be done at the best colleges in São Paulo (Anhembi-Morumbi, UNIP, Unibero, Mackenzie, FAAP, São Judas among others) on community radio Bela Vista FM (105.3) which has excellent reach during the reggae program "Brisa de Jah" Monday through Monday from 4 to 5 pm and 10 to 11 pm, on the Hot Water network, on the best websites and at points where the Reggae audience gathers. The proposal is also to present reggae from various locations in Brazil, always featuring quality musicians, selected. Organization is by Marcello Tux, Karen Zambel.

SURVIVAL REGGAE DUBWISE SELECTAH (A Torre)

Address: Rua Mourato Coelho, 569 - Vila Madalena / SP Tel.: (11) 9847-2509 / 9757-8963 / 9831-1099 Website: www.survivalreggae.hpg.com.br E-mail: survivalreggae@aol.com Date: Every Sunday from 7 pm until midnight. Attractions: Motivo de Chacota & guests, DJ Marcello Tux Admission: Women = VIP until 8 pm