Naturalmente! Dada Yute releases a video in partnership with Jamaican beer Red Stripe!

With support from Jamaica's original beer, Dada Yute - one of Brazil's most relevant reggae singers - releases the single "Naturalmente", pointing toward a new era of the rhythm produced in Brazil. When Red Stripe officially landed in Brazil in January 2017, the partnership with Brazilian artists who are influenced by and produce Jamaican music in Brazil was natural, and naturally one of the first artists chosen was Dada Yute.

REGGAE IN EVOLUTION

The single "Naturalmente" is the first showcase of Dada Yute's evolution. Music made in Jamaica today transcends the roots reggae barrier. It doesn't leave the root aside, of course, but brings together all the styles that are part of Jamaican musical culture (rocksteady, dub, dancehall, etc.) and blends with modern electronic music and R&B, resulting in a highly pop and danceable style. Beyond the niche. Global. Dada Yute teamed up with the producer/DJ duo Zegon and Laudz from Tropkillaz - the ultimate expression of modern music made in Brazil today – and music producer David Marroquino – producer of works with Marcelo D2, Karol Conká and Seu Jorge – to give body, soul and beat to this new era of his music. Starting this January 12, 2018, "Naturalmente" will be available as a lyric video on Red Stripe Brazil's official Facebook page and as audio on the main streaming platforms. Naturally global. Welcome to the new era of Dada Yute's music.